Has your Adwords Account been banned? This can be one of the most frustrating experiences in the field of online marketing.
If it happens to you, do not be surprised or even bitter about it.
Perhaps knowing that Google has put in place a rule of no tolerance will help avoid such an occurrence. Should you violate Google rules, besides closing your current account, you will be barred from opening a new account with a similar name. Driving traffic to such a suspended domain will also not be possible. So, how will you permanently avoid such unfortunate eventuality? Prevention! Below are possible reasons as to why your AdWords can be suspended.
If it happens to you, do not be surprised or even bitter about it. Perhaps knowing that Google has put in place a rule of no tolerance will help avoid such an occurrence. Should you violate Google rules, besides closing your current account, you will be barred from opening a new account with a similar name. Driving traffic to such a banned domain will also not be possible. So, how will you permanently avoid such unfortunate eventuality? Prevention! Below are possible reasons as to why your AdWords can be banned.
Exclusively displaying ads in your site
Some people use AdWords with the sole purpose driving traffic to their site intending to make money through advertising. Google does not consider such sites to be appropriate landing pages. So, why does Google discourage this behavior? Simple; when a user clicks on such an ad, their intention is to be directed to the site selling what the ad is talking about and not to be taken to a page whose main (and only) purpose is to advertise it. Every time they are directed to such site, they feel frustrated. For this reason, Google instituted this policy to give users exactly what they want. Besides, many customers lodge complain about such sites, and Google is performing its rightful duty.
If your AdWords account gets closed and you feel nothing of that sort happened in your site, possibly Google’s stringent policy on this issue could be to blame. The fact your site only provides useful content does not shield it from this rule. The best way of avoiding the possibility of finding your site on the receiving end of the harsh penalty is to shun saturating your site with advertisements. Sites established to compare products are likely to accidentally violate this rule. So, be particularly careful if this is the case, or if yours is a blogging site earning money out of ads.
How can you tell your account is likely to get suspended for displaying ads only?
Establish the main purpose of your site. Also find out your exact purpose of using AdWords. How do you ask? By asking yourself the following question, if I remove all the ads and affiliate links, would I still need to use AdWords so as to drive traffic to my site? If your answer is no, you have a reason to worry. Chances of your account violating the previous Google policy are extremely high.
The presence of Malware in your site
Google established this policy with the sole purpose of protecting its users from Malware and other potentially harmful software. If your site, therefore, installs software automatically on users’ computers without seeking their approval, users will feel irritated and register their discontent with Google. So, should malware find its way into your site, either intentionally or otherwise, do yourself a favor by eliminating it and avoid the suspension of your account. As you can see, Google is justified to close your account on this account.
So, what should you do?
If you realize your site has malware, Contact Google immediately through 1-866-2-google and find out if there is a way you can reverse the situation. Since in most cases reversing may not be possible, you may be left with the option of opening a new account with a totally different name. Also, avoid linking in any way to your new AdWords account to either the previous account or any old domains. This is the only way of continuing enjoying the benefits of using AdWords without getting suspended again.