Why Does Google AdWords Treat Clients Like Dirt?

As a small business owner I decided that I had reached a point in my progress where online advertisement could attract new customers and benefit the growth of my business.

adwords-dirt

Networking is a very vital part of effectively running a business, and another business owner suggested I try Google AdWords. Of course, I had also been warned that it could be dangerous to only rely on AdWords for generating leads, but I decided it might be worth the risk and I decided to give it a try. There are a lot of appealing reasons entrepreneurs are attracted to Google AdWords.

AdWords allows you to target the audience you need. The biggest reason I was interested in Google AdWords is the fact that they deliver traffic that’s just converts better than any other source.

Things began to work in my favor after little time at all and I was beginning to notice a sharp increase in sales. I decided to invest more in AdWords at that point so that I could take my business to the next level.


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Money was just rolling in, better than I even expected. Of course, I was also paying for my ads, maybe I spend much on my AdWords campaigns, but I was getting great return from all of my new customers. In fact, I was relying entirely on AdWords. Then everything came to a screeching halt when my account was suspended.

I began to panic. I had been vaguely warned, after all, about the dangers associated with Google AdWords – but I hadn’t even had anything much in the form of a warning so that I could avoid being banned. Terms and Conditions Violations are common on AdWords and I didn’t foresee getting banned. I certainly didn’t violate any of their rules purposefully or even knowingly. I tried to console myself with the thought that once I contacted a Google representative I could clear the issue up and be back on my feet. I was wrong.

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To try to right the situation I tried everything I could possibly imagine. I sent messages through live chats and made phone calls. Nothing I tried had any merit, I couldn’t even discuss the situation with the team that had made the decision to ban my account. I was literally helpless, there was nothing I could do. After days of endless desperation trying to reinstate my account I would eventually find myself at the end of my rope.

I had spent a significant portion of my income on AdWords and come to rely heavily on it for my customers. I gave up my other forms of marketing since AdWords had been working so well for me, and that was the biggest mistake I could have made.

I couldn’t keep up with my expenses because my customer base had dropped so much since my account had been banned. I couldn’t even afford to try to make my way through other forms of marketing, and in the end I lost everything over a minuscule error.

Resources:

http://www.nytimes.com/2012/10/18/business/smallbusiness/as-pay-per-click-ad-costs-rise-small-businesses-search-for-alternatives.html
http://www.theguardian.com/technology/2011/may/11/google-advertising-system-under-scrutiny

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