To keep businesses following advertising policies, Google do all they possibly can.
However, there are some rare times when conflict occurs. Particularly between Google and businesses wanting to advertise.
From time to time, we get questions about recovering AdWords accounts from suspension.
More often than not, suspension occurs because advertisers do not meet Google’s policies. If you are one of these people, please know that we can assist you in recovering your AdWords account.
1. Be Aware Of The Reasons Why Suspension Occurs.
Reading through Google’s policies can be annoying. However, it for your benefit that you should be aware of them. You will discover whether or not a policy is being violated. You will also learn how a violated policy can be fixed up.
We will now discuss Google’s reasons why accounts get suspended. These reasons include:
Your account is not much different to a previous one. You have violated one or more of Google’s policies. Violation of any kind will be a massive risk. Violating policies several times. You have not paid the fee charged for advertising.
To stop your account from getting suspended, all you need to do is to obey all of the policies. It is not hard to do this.
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2. Refrain From Getting Suspended All Together. Always Be Proactive When Advertising.
There really is no reason to have your account suspended. There are a few things you can do to stop this from occurring. Here are a few things you can do to protect yourself:
Always make sure your notifications are updated. This should be done every few months or so. All users should know when they have done something wrong.
If an advertisement does not go down well with Google, and has been rejected, then this can be recovered. Don’t allow the same thing to happen again. If a full website has been rejected, work our why this has happened. Once you have answers to this, then recover it straight away.
Always read and understand AdWord policies. This should be done as often as possible.
We will now discuss the policy change log that Google has. Once you know about this, you will have the correct and most up to date information.
If an AdWord user has had their account suspended, they should always look to see if Google sent them a warning on email. Most users will receive this email.
If an error has occurred, yon be sure that Google will make you aware of it immediately.
Notifications such as these should never be ignored. These notifications matter.
You can be sure that the majority of suspensions do not need to happen in the first place. If the reasons of your rejections are not clear enough to understand, then you can talk to a support staff member at AdWords. If you have an agency, you can also talk to them. These agencies and AdWord support staff members, should be contacted immediately. Do not put it off. The quicker you make contact, both time and money will be saved. Not only that, but suspended accounts will be able to be recovered as quickly as possible.
As an aside, there are a few rare occasions when Google will suspend your account. You will not be told about this. Have you experienced this? Then we can assure you that we can likely recover your account for you. That said, there are a few business models that may not be able to have a paid search done on their account.
3. When An Account Is Suspended, What Normally Happens?
There are times when some new accounts are very much the same as the suspended account. This will result in suspension.
Advertisements will no longer be showing on Google. Merchant accounts will also be suspended.
Many users often make the same error. We are seeing this error happen all too often. This error is when an account was not fixed properly the first time it was suspended. By not fixing it properly the first time, you can be sure your newly created account will be suspended. Please do not bother to create a new account. Google may not get to you straight away, but please understand that they will eventually come across your new account.
4. Google’s Policies Must Be Understood By Every User.
Understanding Google’s policies does take time. Time is something that most of us do not have. However, it is vital that all advertisers are well aware of what the current policies of Google are. Particularly the policies that have been designed for the industry your business is in. All you need to do, is have a brief read of the advertising policies that Google have created. Google has created their policies in order to protect every advertiser. If Google suspects that advertisers are telling lies, then you can be sure that a suspension will occur. There may also be untrue information on an advertisers front page, or website.
When making claims, always make sure that there is no baking or reference. Industries such as: those who collect data, technology support, health, or finance should especially be aware of this.
If Google has made a change, please do all that you can to keep them happy.
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5. What Then, Can Be Done If Your Account Has Been Suspended?
Find out why your account has been suspended.
Google will send out a few different kinds of warnings that tell you your account will be suspended. They should also be telling you what to do if you get suspended.
Some violations can be far too serious. If this is the case, Google you will never have permission to advertise on Google again. This is probably because violations have been repeated.
If you have not authorized activity on your account, or if it has been compromised, please press this link.
Always meet AdWord’s terms and conditions. If you don’t, suspension will occur.
All credit cards should have a good background. If payment activity looks strange, this too will result in suspension.
To fix all violations, an appeal can be made. A thorough and detailed report should be written. It should include all changes you have made. To make your appeal, visit this page.
All advertised should be aware of what they can and cannot do. Always make the necessary changes Google tells you to do. Don’t repeat the same errors. All claims should be true. Promotional codes should be used correctly.
View your advertising as others would view it. Give advertisements as much value as possible.