As I write this I can still feel myself fuming from those evil guys that currently “operate” Google Adwords.
The individuals are awful beings that have absolutely no human emotion or empathy for other people. If you make one mistake while using Google Adwords, prepare for immediate cancellation of your account AND no warnings that come with it. Good luck trying to appeal too…
Okay so I had finally finished setting up my campaign to promote and advertise my blog using the ever famous Google Adwords about three weeks prior to this article. Well no sooner had I done this then lo and behold, my ad become targeted and marked for copyright/trademark violation. If you haven’t used Google Adwords before then you won’t understand that this happens… a lot! In the essence of fairness, I clicked on “Request an Exception.”
As I clicked through my website’s analytics, I notice something HUGE wrong. I had absolutely NO impressions in it. So I did what every website owner does and got in touch with Google to see what was wrong. Surely it was a technical error, right? Nearly a week later (6 days to be precise) I received a reply, losing a significant sum of money in the waiting process, and here is the reply I received:
Thank you for your patience. I’ve consulted your account with our specialist team and it has come to our attention that your Google AdWords account does not comply with our terms of service and advertising policies. You have repeatedly submitted ads that violated our copyright policies in a related account. As a result, your account has been suspended and your ads will no longer run on Google.
As noted in our Terms and Conditions, Google reserves the right to
terminate advertisements for any reason. To view our Terms and Conditions,
please visit https://adwords.google.com/select/tsandcsfinder.
We appreciate your cooperation.
The Google AdWords Team
So after reading this it was completely necessary to note that I was indeed surprised, to say the very least (further expletives followed). I had to rationise the situation and think to myself that it MUST be only a temporary thing and my account will be back up in no time. As far as I was concerned, I didn’t do anything wrong or violate ANY of their rules. I even went to the point of using their contact and support options to “request an exception,” I wasn’t a malicious user, I behaved myself, AND my account was in perfect standing! Again, it just had to be temporary…
Over time I had been spending more than $20 000 every MONTH using Google Adwords and they made a sh*t ton of money of my hard work. Granted they let me know I was one of their top advertisers, but that granted me PHONE SUPPORT! YAY! Problem solved…
So after a live chat and a long and tiresome phone call with Google (1-866-2GOOGLE), I landed at the conclusion that my account was done. Give it up as this isn’t a temporary suspension. I was permanently blocked so suck it (the author has attempted to paraphrase for the Google reps).
You see Google Adwords apparantly has this ‘Specialist’ team that swoops in and deems accounts blocked that have violated their terms or uploaded copyright content (or weren’t, as it were). So the Google reps I spent all day on the phone with ‘advised’ me (if that’s what you could call it) that there is nothing they can do. The Specialist Superteam had deemed me a menace and wiped my malice off the face of their company! Could I talk to someone else? Ahem, no and here’s why:
Google Adwords ‘Specialist Superteam’ have certain special powers:
- They don’t have to answer to anyone except their superiors, especially customers.
- This increases their power when reps advise customers that their is nothing to be done. Enjoy your day!
- They are in contactable, or invisible. Maybe both?
- Being Supreme beings, they do not have to listen to any of your sh*t, OK!?
- They don’t have to allow appeals, in any sense small or large, because why should they? You’re just a peasant…
I think it was at this point that I started to lose my sanity altogether. This is my bread and butter. It’s how I make my ends meet! So because I wasn’t paying attention and made one, tiny mistake, Google Adwords banned me for life. I can NEVER show ads using their services again. Once again I received no warning and there were NO OPTIONS TO APPEAL AT ALL! What kind of justice is this?
No one deserves THIS kind of treatment! You make add the point that Google is a business and yadda, yadda, yadda BUT losing 20 000 a month in ads isn’t a very smart business decision if you think about it.
In my desperation, I decided to try and contact someone (ANYONE) at the Google offices and see if there was any way that this situation could be resolved to a mutually beneficial agreement. I found an email I thought would work (firstname.lastname@example.org) and laid out a very heartfelt and warm dedication to rectifying the problem that had occurred, and if there was any way to move forward business to business. Here’s my reply:
Thank you for your email. I understand your concern regarding the suspension of your account. However, as mentioned in our previous email, your Google AdWords account has been suspended due to multiple Copyright disapprovals. We are unable to revoke your account suspension, and we will not accept advertisements from you in the future.
Please note that our support team is unable to help you with this issue, and we ask that you do not contact them about this matter. If you need more information about our content policy guidelines, please visit
standard google email garbage
We look forward to providing you with the most effective advertising available.
The Google AdWords Team
So twice I’ve received pretty much the same email and LOVE the part where it says “We look forward to providing you with the most effective advertising available.” I thought that was a bloody hoot! Template email replies, not even warranting the notion that someone had a look at something, anytime. Not willing to give up, I tried again directly contacting two google employees who had advertised their position on their Linked In profiles. I was a resourceful, canny person at this moment in time and used whatever I could to get in touch. They both declined my invitation by the way. Surprise, surprise…
It was pretty much a this point in time that I had decided to completely give up and accept the fact that my account is gone. I had spent so much money, and done such a great job, but one tiny mistake screwed everything up. There was no going back.
These days I still don’t have a Google Adwords account and it has been around three weeks so far. In that time however, I have been getting familiar with Yahoo and MSN, especially how they execute their PPC (Pay Per Clicks). I have to say that these sites have seriously progressed over the years and offer a number of improvements.
I started to see this situation as a blessing rather than a curse, knowing that it led me away from Google’s corrupt methods and heartless “customer service” reps, and into a more lenient process and provider. I was able to start a new business with a completely new address. I reinvented myself with a new name and credit card, along with a new computer and IP address.
Basically the moral of my story is not to invest only on Google when it comes to the field of online advertising, as the same thing could happen to you and others (which probably has happened more times than I can count).
I hope you’ve taken something from this article and hope that you can share it to other social media and sources to raise awareness. Let more and more people know that requesting an exception is absolutely useless!